Monday, November 5, 2018 - 14:44

Technogym, Rumble and SB Projects create
“At Home 360” to distribute fitness products
with on-board Rumble classes in the home
market in North America

5 Nov 2018 - Technogym – world leader company in wellness products and digital

technologies – Rumble and SB Projects become co-founder partners of At Home 360 – a

company dedicated to the production of Rumble classes digital contents for running,

cycling, rowing and boxing and to the distribution, within the home fitness market, of

Technogym products and digital services.

The partnership between Technogym, Rumble – the hottest group fitness studios in New

York and Los Angeles – and celebrities producer in the movie and music sector Scooter

Braun’s SB Projects - creates “At Home 360” to distribute, within home fitness market,

Technogym smart equipment featuring live and on demand Rumble classes and training

programs in the USA and Canada.

In particular, At Home 360 will be the distributor in the home fitness market in North

America of Technogym equipment, incorporating Hollywood-style contents produced by At

Home 360 leveraging on Rumble’s experience and operating on Technogym’s digital

platform. The launch of the marketing is expected to be announced at the end of 2019,

subject to, inter alia, the successful completion of a capital raise by At Home 360 which will

begin in Q4 2018. At Home will be participated by Technogym that will hold a minority

interest in such company, as well as by other managers co-founders and Rumble.

Within the current booming of the home fitness market – 48 million households in the USA

willing to access subscription fitness and 100 million internationally – the partnership is

aimed at allowing individual customers to enjoy at their home the classes and contents

developed in the renown Rumble’s studios and integrated in the top-class fitness

equipment with the Technogym brand.

The distribution of the new products will initially focus on the North American at home

private users market and concentrate on the treadmills, cycling, rowing and boxing

sectors. In a second phase of the project, the marketing would be expanded worldwide

taking advantage from Technogym’s global distribution network covering over 100