She graduated in Economics and Commerce from La Sapienza University of Rome in 1997 with full marks. In the same year she began working at Accenture following several strategic projects, including the acquisition of IP by Agip Petroli.
Three years later she joined the dot.com Division where she dealt with the launch of various digital start-ups, M&A and MOU for sales purposes.
In 2001 she returned to school, earning an MBA from the Bocconi University in Milan and then joining Vodafone as Product Manager.
In 2003 she began her career at American Express where she held, over the years, roles of increasing responsibility: in 2009 she was appointed Vice President of Products and Communications, later heading the partnership and CRM. In 2013 she became head of the Small Business segment and in September 2014 she was appointed Vice President, Head of Proprietary Card Services Italy, dealing with the development of the consumer and small business market, also through the launch of co-branded products in Italy. Shortly thereafter, in March 2015, she became CEO of American Express Italia, bringing the market to double-digit growth and greatly accelerating its digital transformation.
In 2019 she further expanded her responsibilities by becoming Head of Consumer Business of Germany and Austria and since 2021, following the promotion to Senior Vice President, she has also been responsible for the Swiss, Middle East and Saudi Arabia markets. She is the main sponsor of American Express’s Inclusion & Diversity initiatives and of the Group’s projects aimed at increasing female leadership and promoting the presence of women in the Company: a commitment that led her, in 2016, to win the Bellisario Award. Since September 2022 she is in charge as CEO of Google Italy S.r.l..