After earning his Degree in Political Science from the La Sapienza University of Rome, he received a specialization in the Protection of fundamental humanitarian rights from the UNHCR/United Nation High Commissioner for Refugees. In 2002 he worked as a Press Officer aboard the Amerigo Vespucci training ship during the Antipodi Mission (from La Spezia to Auckland).
In 2003 he joined the Fotovista Group (Paris) with the role of Business Development Manager for Southern Europe following the digital marketing and CRM activities. From 2005 to 2017, he worked at the YOOX-Net-à-porter Group in a variety of roles: Group Web Marketing & CRM Director (2005 - 2011), General Manager Asia- Pacific (2011- 2015) and President of Yoox and TheOutnet (2015 - 2017).
In 2017 he joined the Reda1865 Group as CEO of Reda Industries, the company that owns the outdoor brand Rewoolution, Lanieri.com and the digital services division of the Group. Since 2021 he has been Global Brand Manager at Castelli Cycling.
Since 2022 he is in charge as Corporate Managing Director of Parma Calcio 1913.