Milan, 9 May 2017 – The 44th President of the United States Barack Obama, during his visit in Milan, met with Nerio Alessandri, Chairman and Founder of Technogym, a world leading company in fitness and wellness technologies and solutions, in the occasion of the ‘Seeds&Chips’, the conference dedicated to food innovation and promotion of healthy lifestyles.
Obama met Nerio Alessandri not only as a successful example of Made in Italy entrepreneurship, but also because of Alessandri’s commitment in promoting Wellness and healthy lifestyles through the Wellness Foundation, the no-profit organization he founded in 2003 with the aim of spreading and promoting around the world the culture and benefits of Wellness, a lifestyle that combines regular physical exercise, healthy diet and a positive mental attitude towards life.
During the meeting, the former US president and Mr Alessandri discussed their shared commitment against obesity and sedentary habits, social plagues that increasingly hit younger generations. During their 8 years at the White House, Barack Obama and his wife Michelle namely launched and strongly promoted the ‘Let’ Move’ campaign, aimed at educating young Americans to regular physical activity and healthy nutrition.
