Technogym, Rumble and SB Projects create
“At Home 360” to distribute fitness products
with on-board Rumble classes in the home
market in North America
5 Nov 2018 - Technogym – world leader company in wellness products and digital
technologies – Rumble and SB Projects become co-founder partners of At Home 360 – a
company dedicated to the production of Rumble classes digital contents for running,
cycling, rowing and boxing and to the distribution, within the home fitness market, of
Technogym products and digital services.
The partnership between Technogym, Rumble – the hottest group fitness studios in New
York and Los Angeles – and celebrities producer in the movie and music sector Scooter
Braun’s SB Projects - creates “At Home 360” to distribute, within home fitness market,
Technogym smart equipment featuring live and on demand Rumble classes and training
programs in the USA and Canada.
In particular, At Home 360 will be the distributor in the home fitness market in North
America of Technogym equipment, incorporating Hollywood-style contents produced by At
Home 360 leveraging on Rumble’s experience and operating on Technogym’s digital
platform. The launch of the marketing is expected to be announced at the end of 2019,
subject to, inter alia, the successful completion of a capital raise by At Home 360 which will
begin in Q4 2018. At Home will be participated by Technogym that will hold a minority
interest in such company, as well as by other managers co-founders and Rumble.
Within the current booming of the home fitness market – 48 million households in the USA
willing to access subscription fitness and 100 million internationally – the partnership is
aimed at allowing individual customers to enjoy at their home the classes and contents
developed in the renown Rumble’s studios and integrated in the top-class fitness
equipment with the Technogym brand.
The distribution of the new products will initially focus on the North American at home
private users market and concentrate on the treadmills, cycling, rowing and boxing
sectors. In a second phase of the project, the marketing would be expanded worldwide
taking advantage from Technogym’s global distribution network covering over 100