TECHNOGYM’s social campaign “Let’s Move for a Better World” to donate physical exercise for a good cause is proving an unprecedented consumer success: over 1000 wellness and fitness centres are involved in 29 countries.
Just one week since launch there are already over 150,000 people globally taking part in TECHNOGYM’s Let’s Move for a Better World social campaign.
The campaign leverages TECHNOGYM technology and connected equipment to motivate people to move more and more regularly. From 12 to 31 March, the members of fitness and wellness clubs taking part in the campaign are joining their forces to donate their exercise and promote the Wellness lifestyle in their local towns or communities, challenging each other on the cumulated MOVES (Technogym’s unity of measure for movement) in their facilities.
By using connected TECHNOGYM equipment, participants can measure their training efforts and donate their MOVEs on MyWellness Cloud, TECHNOGYM's cloud-based digital platform. Upon reaching predefined movement goals, each Club can win a Technogym product to donate to any non-profit association of its choice which operates in fighting obesity and sedentary lifestyles.
Such a significant level of engagement has been possible by leveraging Technogym’s industry-unique digital Ecosystem that has reinvented the way people access their wellness and health, and allows fitness industry operators to provide a new digital offering to their members.
Thanks to the Technogym Ecosystem - the easiest and most comprehensive platform connecting fitness equipment, the first cloud based platform in the industry, apps and wearable devices - people can seamlessly manage their personal lifestyle anywhere and anytime introducing a completely new and personalized approach to wellness, fitness and sport.
Technogym Ecosystem allows operators to develop new business models by delivering personalized and engaging wellness experiences to their members inside their clubs, but also wherever and whenever their clients choose to train. Moreover, when it comes to health management and welfare programs this new technology can open totally innovative scenarios for a different cooperation between the fitness industry and corporations, insurances and the health sector.