Wellness Valley

Wellness Valley
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Since its inception in 2003, the Wellness Foundation has promoted and coordinated the "Wellness Valley" project, building in the Romagna Region the first International District dedicated to improving Wellness and quality of life.

Being a concrete expression of the Alessandri family's social commitment to its local territory, the Wellness Valley is the first actual example of "Wellness Ecosystem", a cultural, social and economic environment that encourages people to adopt a healthier lifestyle with individual and collective health benefits, improved economic competitiveness and reduced health spending.

Within this project, the Wellness Foundation coordinates the activities of more than 250 public and private stakeholders which collaborate in running projects, programmes and events allowing over 1,100,000 residents and more than 20 million tourists to enjoy the benefits of a Wellness Lifestyle.

Today there are more than 70 examples of best practices active in the Wellness Valley – practical workshops that demonstrate how people of all ages who come from all places can enjoy the benefits of a wellness lifestyle.

In January 2016 the World Economic Forum in Davos, in its publication Future of Healthy: How to Realize Returns on Health, cites the Wellness Valley as an international benchmark for innovative systems that promote disease prevention and facilitate the social and economic sustainability of healthcare systems.

Beginning in 2015, the Wellness Foundation has been issuing the "Valley Wellness Report", listing the results of studies – conducted with the collaboration of the Emilia Romagna Region and the Bologna University – and illustrating the most important benefits gained by the local territory from the Wellness Valley project. These most important benefits include:

  • Local population is the most active in Italy (10% above the national average)
  • Local children are the most active in Italy (9.2% above the national average)
  • A total of 55 bachelor's and master's degree courses focusing on quality of life are offered by the University of Bologna at the Wellness Valley Multi-Campus
  • 10,300 students enrolled each year in courses studying materials related to people's quality of life
  • 2,500 companies are directly involved in the wellness industry (physical exercise, nutrition, clothing, sports facilities management, personal training, wellness tourism, etc.)
  • 9,000 employees working directly in the Romagna wellness industry
  • 1,500,000 visitors who arrive in Romagna annually and contribute to the local wellness business

Today, many countries around the world look up to the Wellness Valley as a wellness ecosystem model to be adopted in their own communities.