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The wellness culture

 
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Everybody talks about Wellness these days. Governments, international institutions, companies, researchers, scientists, economists and policy-makers are increasingly focused on a lifestyle-based culture of prevention and on its benefits to people, the economy and society. It was all quite different 25 years ago. Back in 1993, when Nerio Alessandri talked about Wellness for the first time, the rest of the world was still talking about fitness. The hedonistic, beauty-centred approach had the upper hand over the health-centred, disease prevention approach. Problems such as obesity, a sedentary lifestyle, diabetes, cancer and chronic diseases were not yet perceived as global emergencies; whereas today they top the agendas of governments, businesses and people.

In 1993 Nerio Alessandri understood that prevention was the only possible recipe for a long-term, sustainable development and launched the Wellness concept, a lifestyle that combines regular physical exercise, healthy diet and a positive mental attitude towards life.

That same year, Nerio Alessandri organised the 1st Wellness Congress, an international event that assembled under one roof leading experts in physical training, nutrition, sports, culture, health, economy and society to promote wellness as a social and economic opportunity.