For over 4 years TECHNOGYM has organized the social campaign ‘Let’s Move For a Better World’. The campaign, which leverages the functionality of TECHNOGYM’s digital offering, the TECHNOGYM Ecosystem, involves individuals throughout the world visiting fitness and Wellness clubs where they can donate their physical movement to a good cause. Facilitated by UNITY, the TECHNOGYM console connected to the MyWellness cloud, the first fitness cloud platform, participants can measure their MOVEs (TECHNOGYM's unit of measurement for movement) and share their workout with the rest of the community. The club accumulating the highest number of MOVEs in each country is then invited to donate equipment (offered by TECHNOGYM) to a school in its neighborhood or city. The campaign is a real community management initiative that, on the one hand, promotes the value of health and preventative care and, on the other hand, offers concrete assistance to schools with a view to educating the young generations regarding healthy lifestyles.
More than 100,000 people in 511 fitness clubs worldwide took part in the 2016 edition. In the wake of the success of the previous social campaigns, during the Rio Olympics, TECHNOGYM launched the ‘Let’s Move for Rio’ social program with the goal of donating some of the products installed at the Olympic training centers to the poorest communities in the city of Rio. Through TECHNOGYM’s digital platform, MyWellness cloud, during the Olympics, athletes and Wellness fanatics were able to collect more than 650,000 moves, transforming their physical exercise into 600 pieces of equipment that TECHNOGYM donated to 22 public gyms in the most disadvantaged communities in Rio, selected together with Empresa Municipal, the Rio de Janeiro Municipal Authority.