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Strategy

Our pillars
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TECHNOGYM’s objective is to help people adopt a Wellness lifestyle constantly and everywhere, by implementing a strategy based on three main pillars:

Wellness on the go

The company has developed the TECHNOGYM Ecosystem, a platform which helps everyone enjoy a personalized Wellness experience, accessing content and training programs on any TECHNOGYM machine and any personal device, at any time and in any worldwide location. The TECHNOGYM Ecosystem integrates equipment, dedicated mobile apps, the MyWellness cloud digital platform and specific contents, programs and services, offering professional operators the possibility of connecting with their customers wherever they are. 

Brand Development

In recent years, the TECHNOGYM brand has followed a positioning strategy based on two principal objectives: being a Premium brand in the Club, H&R and HCP segments and being a Luxury brand in the Home and Consumer segments. Marketing and communication of the TECHNOGYM brand ensure its values and the clear and coherent strategy has helped consolidate TECHNOGYM as an internationally recognized brand.

Global presence in the different market segments

TECHNOGYM is expanding globally in various market segments, thanks to an ‘omni-channel’ distribution strategy which includes RetailField SalesWholesale and Inside Sale.