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Marketing and Communication

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Marketing and communication throughout all phases of the TECHNOGYM operating model are among the main elements of the corporate strategy for its development and consolidation in the fitness market and in the larger Wellness industry, and over time they have contributed significantly to making TECHNOGYM a distinctive brand, recognized all over the world for its quality, innovation and Italian design.

A cornerstone of the marketing and communication strategy is TECHNOGYM's participation in the sports sector. Moreover, TECHNOGYM is the official supplier of numerous top teams and athletes and was the Exclusive and Official Supplier of 6 editions of the Olympic Games.