Segments, Channels and Geographies
TECHNOGYM targets 4 specific distribution SEGMENTS:
- Fitness and Wellness Clubs
- Hospitality & Residential
- HCP (Health, Corporate & Performance)
Fitness and Wellness Clubs
Fitness and Wellness Clubs represent the most significant market segment for TECHNOGYM in terms of sales volumes. TECHNOGYM is the reference supplier for the most important chains of clubs in the world, for example Virgin Active in Europe, Asia and South Africa or Life Time Fitness in the United State, with a Premium positioning in this segment
Hospitality & Residential
In the Hospitality & Residential channel, TECHNOGYM is a partner of the most prestigious global groups, like Mandarin Oriental, Four Seasons, Marriott / Starwood, Hilton, Accor Hyatt, Hard Rock Hotels, the Hotel Shangri La Group and many more. As regards the Residential component - Wellness centers in large apartment buildings, compounds or residential complexes – more and more property developers incorporate healthy living solutions in their offer, choosing TECHNOGYM as their reference partner.
HCP (Health, Corporate & Performance)
More and more companies all over the world are launching their own internal corporate Wellness program. with the aim of promoting an active lifestyle, encouraging their employees to adopt healthy habits both at work and at home, thereby improving their lifestyle. Results in terms of productivity are amazing. TECHNOGYM counts Facebook and Google in Silicon Valley among its clients, and numerous banks in the City of London such as Morgan Stanley, Credit Suisse, UBS, HSBC, European industrial giants like BMW, BASF, Adidas, Nike, Puma, Samsung, L’Oreal, major Italian companies like Ferrari, Lavazza and Diesel and Universities, such as Leeds and Stanford.
Within the Home segment, TECHNOGYM occupies a luxury living and design positioning. The Home segment is recording a steady growth, especially thanks to the distribution of Consumer products MyRun, Wellness Ball Active Sitting and the new Mycylging. TECHNOGYM is now present in more than 200,000 private homes.
The distribution of TECHNOGYM products follows the omni-channel approach and is performed through 4 sales channels:
- field sales, represented by TECHNOGYM sales personnel and sales agents
- inside sales, comprised of telemarketing or via the on-line sales channel
- retail, represented by the 7 stores directly managed by the company
The field sales, inside sales and retail channels are direct sales channels used by TECHNOGYM to reach end users and professional operators directly, while the distributors channel is an indirect sales channel, in which sales to end users and professional operators are completed by exclusive distributors, that cover the markets in which the company is not present with a direct branch.
TECHNOGYM is present in all the most important markets in the world. 90% of company sales occurred outside Italy and roughly 40% outside Europe, with a highly positive trend in North America and APAC.
In line with its retail development strategy, TECHNOGYM has consolidated its stores offer by inaugurating flagship store TECHNOGYM MILANO. Located in Via Durini, 1, in the heart of Milan’s design district, the space, designed in collaboration with Studio Antonio Citterio Patricia Viel Interiors, covers an area of over 750 square metres, arranged on 3 floors. It is the perfect place to experience the Wellness lifestyle in all its aspects: not only can visitors purchase the best products and services for physical exercise, athletic training and rehabilitation, but they can also undergo tests to assess their level of physical performance, obtain a personalised training programme created by experienced personal trainers and participate in training sessions. TECHNOGYM Milano hosts regular seminars with sports champions, personal trainers and medical experts, on themes ranging from specific sports, such as cycling, running, rowing, triathlon, etc. to health-related issues such as back pain, diabetes or weight control.
The Technogym stores:
Cesena, Via Calcinaro 2861
Milan, Via Durini 1
New York, Greene Street, 70
Moscow, Piazza Rossa 3, GUM, 3rd floor/3rd line
Moscow, Crocus City Mall, km 66 MKAD, Showroom 163
Moscow, Rublevo-Uspenskoe sh. 85/1
London, c/o Harrods, Brompton Road 87-135